How To Market A Creative Business Part 1

Transparency is bloggers gold.  At least that’s how I see it.  Let’s face it, if you are more afraid to let the competition peak in your playbook than you are of some public accountability, then you’re not likely going to go far with this blogging thing.  That’s why I’ve decided to expose my back-side and be accountable to myself and to you as I embark on re-launching this blog.

I’ll be full on sharing what’s working and what’s not working as 2018 progresses.

I started the prep in mid March, dusted off the digital display of the front page and blog pages, re-visited social media (twitter, IG and Pinterest) to assess which one would be my initial focus.

I decided for IG and have shared some of the details along the way inside the Market A Creative group (more on this group later).

Meanwhile my SEO continues to be the strongest pull towards my blog and I’m keenly looking forward to Pinterest launch in the summer.  Why?  Because colleagues in the creative realm are getting off-the-hook record results from their Pinterest efforts.  The only reason I’m not going with Pinterest out the gate is that I need time to get all previous posts pin-ready.  Rest assured, going forward, each blog post will come ready to go, though.

All things going well, on May 1st I start my content plan and May 15th I re-launch the blog.

As you can see, journals are going to be a strong emphasis – and this is why I’m creating my own hybrid bullet/journal (there are no bullets in my journal, lol) for keeping it all together.

It will give me visuals, my OWN visuals to use in my blogging, social media shares etc.

And I’ve specifically designed it to suit my exact needs throughout the year.

I’m a mom of six kids, I’m a co-ordinator of one of the fastest growing refugee integration projects in Germany and international speaker. I say that to emphasise how PLANNING and ACCOUNTABILITY are really big for me.

And yes, I’ll be “reporting” back to my blog monthly throughout the next 12 months because this is where I will document my successes, defeats and lessons learned.

All so that I can come out with a stronger brand in the end.

Key to Marketing & Growth:  Facts & Numbers

I am a firm believer in tracking and knowing what benefits are coming from all my effort.  Numbers allow me to measure speed, results, return on invested time and money.  They also allow me to adjust, learn strengths to exploit and struggles to either avoid or find solid support to improve.

I’ve decided, as a visually-laden producer and creative business owner, to create my own business journal which leans on bullet journal principles.  Only the booklet I am using doesn’t have bullets 😉 .

You’ll notice the trackers, which are key measurement factors – true.  But the momentum I can visualise as I colour in the elements will inspire and motivate me to push forward.  It’s a powerful image that gives testimony to my steadfast dedication to growing inkovator.

I desire and will work to meeting this goal: $2000/month with the blog minimum by year’s end.

I’ll reach that through royalties, affiliate and my own product sales (from the website).

Setting Priorities & Implementation

Each month I focus on THREE big goals. Each of those three big goals will be broken down into A, B, and C activities designed to push me toward reaching those three goals (so nine activities in total). I give myself an incentive monthly if I reach those goals. And I assess the effectiveness of my choice of activity to REACH those goals at the end of the month (not just getting the prize, but also the insights to improve upon in the next month).

That’s about it in a nutshell.

What you don’t see is my weekly and daily break-down sheets.

Those will take the monthly and yearly goals and break them down into weekly and daily tasks.

So: to have royalties to the tune of $500/month coming in, I need books on the market.

I’ve set myself the goal to get 250 more books out by Dec 31st.

Broken down to monthly that’s almost 32 books a month. And that’s just more than one book on the market a day.

But having published books is only half the battle.

You have to market them somehow.

So I’ll have daily social media and or blog tasks to push out to the target audience.

Now:

As you hyperventilate, I’ve got systems which keep me on track.

The Power of Systems

The Market a Creative Business Journal is a system.

  • I’ve got a system for blogging.
  • I’ve got a system for social media posting.
  • I’ve got a system for SEO.
  • I’ve got a system for publishing books.

All in all, on TOP OF ALL I DO on any given day as a mom to 6, heavily involved refugee integration program co-ordinator and international speaker, I will spend up to 2 hours 5 days a week on building my site and assets so that I can reach the $2000/month income level by Dec 31, 2018.

The systems help.

And the journal will help me keep my focus on task.

I hope you might be inspired by one or more aspects of this plan to push your own creative business forward with purpose and intent.

It’s the culmination of the daily small, yet continuous effort that will have us all looking back after a year and saying: DANG, look at that!

Market A Creative Business Journal

Title Page

Because it’s a creative business and I like things pretty 🙂

Social Media Tracker

How can you measure success if you don’t know your numbers? This is my visual tracker to show to myself that my effort is paying off in equity. Ultimately I will see results on my bank statement, yet at the same time, clues are dropped by how the market reacts to the message I send.

Monthly Goals

I focus on THREE big goals each month. Each is broken down in three big tasks or priorities per goal, making my monthly focus NINE things. I make those things measurable and tangible action items to push through no matter what. These take priority over everything else in my business for the month.

Yearly Targets

My monthly goals serve ONE purpose: To get me closer to my year end goals. The whole journal is set up to push activity to reach these targets. Monthly, weekly and even daily spreads all point to growing specific areas of my business.

Systems in Action:  May Spread – Goals

Here‘s my May schedule filled in.

For the month I set three top activities which are designed to push me fastest to my year end goal.

YEAR END GOALS: $2000/month income on autopilot, 10K IG fans, 5 K Pinterest fans and 5 K FB fanpage fans. And 250 new books published.

Month one: 32 books, IG efforts emphasis, pillar posts, lead magnets and guest posts.

From here I break my big three up into weekly tasks and then daily tasks to reach it all.

Once month is done, I rate myself. That’s the review part.

Imp is for implementation – did I do the thing?

Res is for the results – did I do it well, did it arrive well?

10 is full points, 1 is lousy.

If I get 126 or more?

I get the prize (still must decide what that will be).
Then make a resume of the results:. What worked? What needs improvement?

This analysis flows over to the next month.

Do you run a creative business online?

Then consider joining our small insider circle where we share in greater detail what’s working and what we’re testing in our marketing.


About the Author Andrea Wood Schmitz

Mom of 6, Christian, writer, publisher, coloring-addict, coffee dependent. Follow me on Pinterest: https://www.pinterest.com/inkovator/

follow me on:

Leave a Comment:

10 comments
Felicita Moncada says May 2, 2018

I definitely need to work on marketing my creative business when I launch. I also do not have any systems in place which I think will help me stay on track! I need to work on that. I have all these notebooks and planners and never use it!

Reply
    Andrea Wood Schmitz says May 2, 2018

    I hear ya, Felicita!

    It took me a lot of bumping around in the dark. My downfall was always trying to do it virtually with online diaries.

    Ever since I swiped the principles of the bullet journal and got REAL clear on what I needed to do to get what I want, things started to fall into place.

    AND I am finally seeing the rewards for being on top of it all.

    The systems are excellent once you know what you want to achieve and have determined what needs to happen to be able to achieve it.

    So: What do you want to achieve?

    Reply
Donna M. Davidson says May 4, 2018

Thank you for all these wonderful resources and points to ponder!

Reply
    Andrea Wood Schmitz says May 10, 2018

    Donna – happy to share!

    Tell me: what’s your creative business about? How can I help YOU more?

    Reply
Vanessa says May 4, 2018

This is a great post with some really good ideas. I love your planner, and I may have to start one of those on my own. I’d tried to incorporate stuff into my everyday Bujo, but it just isn’t working. I’m looking forward to Part II!

Reply
    Andrea Wood Schmitz says May 4, 2018

    Vanessa, I have a few bujos. I live them all.

    Today I bought three new journals, different sizes. Can’t wait to break them in!

    But I sure appreciate being able to theme and plan myself.

    Reply
Lucy says May 4, 2018

Excellent post. It is seriously inspiring and informative. It helps me as a reader. Thank you.

Reply
    Andrea Wood Schmitz says May 4, 2018

    Awe thanks, Lucy!

    I am sat here in a hotel wishing I brought my paper, scissors and glue… Itching to get my creative on!

    Reply
Eliz says May 4, 2018

Great tips Andrea. I also have a dedicated book just for my creative biz so i can track all my expenditures, efforts, to do, etc. I haven’t gone around to marketing on Pinterest yet but I know most of the people get majority of their traffic from this platform so I am just trying to take it slow but sure. Like you, I have also dedicated my time to instagram because it’s such a visual platform.

Reply
    Andrea Wood Schmitz says May 10, 2018

    Tracking is HUGE, isn’t it, Eliz?

    Back when I did not track (and this form or journal is not the main point here, it’s keeping dibs on everything which is the main thing), my business failed.

    Now?

    In a much healthier space.

    The format is added bonus to me because it allows me to use my creative energy to tackle the dry task of tracking.

    Reply
Add Your Reply

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close